Our Story

Building the future of personal finance

We believe everyone deserves access to the kind of financial intelligence that used to be reserved for the ultra-wealthy. We're changing that with AI.

“Financial freedom isn't about earning more. It's about having the clarity, the tools, and the intelligence to make the most of what you already have.”

— The Rupexi founding team

How We Started

Born out of personal frustration

In 2023, our founder — like millions of people — had no idea where his money was going. He had a good salary, but no real savings. He tried every spreadsheet and finance app on the market.

None of them told him what to do. They showed data but gave no direction. So he quit his job and built the app he wished existed — one that uses AI to actually advise you, not just report on you.

Today, Rupexi has helped over 50,000 people save more than $12 million collectively. And we're just getting started.

🚀
2023
Founded
👥
50K+
Users
💰
$12M+
User Savings
4.8★
App Rating
Our Values

What we stand for

Four principles guide every decision we make — from product features to how we handle your data.

🔒

Privacy First

Your financial data is yours alone. We never sell it, share it, or use it for advertising. Period.

💡

Clarity Over Complexity

Finance is complicated enough. We make every insight simple, actionable, and human-readable.

🤝

Built for Everyone

From students to business owners, Rupexi adapts to every financial situation and income level.

🌱

Long-term Thinking

We're not here to help you track last month's coffee. We're here to help you build lasting wealth.

The Team

The people behind Rupexi

A small, focused team with deep expertise in fintech, AI, and product design.

M

Manjit Parmar

Founder & CEO

Former fintech engineer with 8+ years building financial products. Obsessed with making AI accessible to everyday users.

S

Sneha Verma

Head of AI & ML

PhD in Machine Learning from IIT Delhi. Previously led AI teams at a major Indian bank. Expert in NLP and financial modelling.

R

Rohan Mehta

Head of Product & Design

Product designer who previously designed apps used by 10M+ people. Passionate about making complex things simple and beautiful.

In The Press

What people are saying about us

TechCrunch

"Rupexi is the most intelligent personal finance app we've seen come out of India. The AI advisor alone is worth the price of admission."

Product Hunt

"🏆 #1 Product of the Day — a beautiful, AI-powered finance app that actually tells you what to do with your money."

The Ken

"The OCR receipt scanner and health score combination is genuinely novel. This is what personal finance software should have always been."

Come build the future with us

Whether you're a user, investor, or potential team member — we'd love to hear from you.